旅游影响感知如何影响旅游态度?——云南省4个国家公园432份农户调查的实证

摘要

Yunnan province takes the lead in the National Park pilot project in China.The key to the success of ecotourism in the National Park is the attitude of the local community farmers, and the attitude of the farmers to tourism development is closely related to the perception of tourism impact.It is of great practical significance to study how tourism impact perception affects tourism attitude.With the method of hierarchical regression,this paper made a research on the impacts of the influential perception of eco-tourism development on the farmer-family attitudes to ecotourism on the basis of control of individual and family characteristic influ -ence.The result shows that during the development of farmers'economic influential perception,social influential perception,cultur-al influential perception and environmental influential perception,all contribute magnificent impacts to their ecotourism attitude,and among all,cultural influential perception contributes the maximum effect.The influence of social influential perception is greater than economic influential perception,and environmental influential perception contributes the minimum effect.Finally, some sug-gestions are put forward to improve farmers'perception.%云南省在国内率先进行国家公园试点,在国家公园发展生态旅游过程中,能否成功的关键在于当地社区农户的态度,而农户对旅游发展的态度又与旅游影响感知紧密相关,研究旅游影响感知如何影响旅游态度具有重要的实践意义.文章通过层级回归方法,在控制了个人及家庭特征的影响基础上,研究了云南省4个国家公园432户农户的生态旅游发展影响感知对其生态旅游态度的影响.研究结果显示,农户生态旅游发展的经济影响感知、社会影响感知、文化影响感知和环境影响感知均对其生态旅游态度有显著影响,文化影响感知的影响作用最大,其次是社会影响感知、经济影响感知,环境影响感知的影响作用最小.最后,文章提出了改善农户影响感知的建议.