基于双边市场的手机操作系统平台竞争策略——以Android操作系统平台为例

摘要

With the rapid development of mobile Internet, mobile phone operating system plays an increasingly im-portant role. As a bridge between the end user and mobile Internet, mobile phone operating system has been seen as the core of the mobile communications field. And the essence of the mobile operating system is the platform. Based on two-sided market theory, this paper analyzed the characteristics of the mobile operating system plat?form, and established the two-side market structure of the mobile operating system platform. Take Android which has been a great success as an example, we analyzed a series of strategic behavior of the Android platform.%在移动互联网快速发展的今天,手机操作系统扮演着越来越重要的角色.作为联系终端用户和移动互联网的桥梁,手机操作系统已经被看作是移动通讯领域的核心.而移动操作系统的本质是平台.本文以双边市场理论为基础,分析了手机操作系统平台的特征,构建了手机操作系统平台的双边市场结构.并以自面世以来就获得巨大成功的Android手机操作系统平台为例,分析了Android平台的一系列策略性行为.