泰州地区乡村旅游营销策略分析

摘要

According to the status of rural tourism in Taizhou, 4P theory was used to analyze a number of issues restricting the development of rural tourism in Taizhou, such as single tourism products, improper price, simple promotion means, narrow sales channels and so on. On this basis, some marketing strategies were put forward to develop rural tourism of Taizhou.%针对泰州地区乡村旅游的现状,运用4P理论分析了目前制约泰州地区乡村旅游发展的若干问题,如乡村旅游产品单一、价格定位不当、促销手段简单、销售渠道狭隘等,并且在此基础上有针对性地提出泰州地区乡村旅游发展的营销策略.