湖北省双低油菜产业发展的SWOT分析

摘要

Based on SWOT analysis method,this paper conducts analysis on the industrial development environment of double-low rapeseed in Hubei Province from the following four aspects,in order to crystallize its resources advantage and disadvantage and make it know the opportunities and challenges that it is faced by. First,advantage analysis: excellent geographic conditions,vigorous government support,powerful science and research force,sound industrial system support; second,disadvantage analysis: poor quality,low-level fine and deep processing,scant publicity and promotion,lagged infrastructure conditions,shortage of effective market access mechanism and sound industry regulation,no brand effect; opportunity analysis; the opportunities brought by low-carbon economy,the opportunities brought by consumers' favoritism,the opportunities brought by policy environment,the opportunities brought by establishment of strategic union; threat analysis; fierce external competition,continuous decline of comparative benefit. The results of research show that in order to promote industrial development of double-low rapeseed in Hubei Province,we should implement brand effect strategy,quality management strategy and strategy of deepening industrial system,give full play to existing geographic advantage and other advantages, grasp scarce opportunities and actively confront challenges.%基于SWOT分析方法,对湖北省双低油菜产业发展环境从以下4个方面进行了分析,以明确其资源优势和缺陷,了解自身所面临的机会和挑战.一是优势分析:地理区位条件优越,政府的大力支持,科研力量雄厚,完备的产业体系支撑;二是劣势分析:品质差,精深加工水平低,宣传推广力度不够,基础设施务件滞后,缺乏有效的市场准入机制和完备的行业法规,尚未形成品牌效应；三是机遇分析:低碳经济带来的机遇,消费者偏好带来的机遇,政策环境的机遇,战略联盟成立带来的机遇；四是威胁分析:外部竞争激烈,比较效益持续下降.结果表明,为了促进湖北省双低油菜产业的发展,必须通过实施品牌效应战略、品质管理战略与深化产业体系战略,充分发挥现有的区位等各种优势,利用难得机遇,积极应对挑战.