攀枝花苏铁国家级自然保护区生态旅游开发SWOT分析及开发策略

摘要

The SWOT analysis was applied to the eco-tourism development conditions in Cycas Panzhihuaensis national natural reserves by combinations of quantitative and qualitative. It was concluded that Panzhihua ecological tourism development should take opportunity and advantage strategies and exert their advantages. Some development strategies were proposed, such as following government, reconstructing image, assembling resources, cultivating market, and improving competence so as to build fine, perfect image and overcome disadvantages, balance work and tourism and realize win-win situation%运用定性与定量相结合的方法,对攀枝花苏铁国家级自然保护区生态旅游开发进行了SWOT分析,得出该区生态旅游开发应采取"抓住机遇,乘势发展"的战略,并提出发挥优势、打造精品,完善自身、克服劣势,工旅协调、互促共赢,政府主导、重塑形象,整合资源、培育市场,多方着手、提升竞争力等开发策略.