基于SWOT分析的民族地区农产品绿色物流发展策略研究——以广东省连山壮族瑶族自治县为例

摘要

介绍了广东省连山县农产品绿色物流发展现状,运用SWOT方法分析了广东连山发展农产品绿色物流具有的竞争优势、劣势及存在的机遇与挑战,提出农产品绿色物流发展的对策:加大物流基础设施和物流装备投资,加强物流标准化工作；建立和完善电子商务信息平台,实现供应链信息共享；积极培育市场,实行农产品市场准入制度；弘扬科技文化,强化农产品绿色物流意识.%The development status of agricultural products green logistics in Lianshan County of Guangdong was introduced, and the competitive advantages, disadvantages and opportunities and challenges of agricultural products green logistics in Lianshan were analyzed using SWOT method, thus, the development strategies for agricultural products green logistics were put forward, namely, increasing logistics infrastructure and e-quipment investment, enhancing standardized work of logistics; establishing and perfecting e-commerce platform, realizing information-sharing of supply chain; positively cultivating market, realizing agricultural products access system; Propagating science and technology culture, enhancing the consciousness of agricultural products green logistics.