新时代下茶叶产品创新的现状与对策

摘要

Based on the analysis of the current situation of the relevant examples,this paper holds that the current product innovation is not prominent in the core products,the single product form is backward and the marketing methods are backward and so on,and some suggestions are put forward for the innovation of tea products in the new era:Product innovation is of great significance to the long-term development of tea enterprises.%结合相关实例现状进行分析,认为当前茶叶产品创新存在核心产品不突出、形式产品单一、营销方式落后等普遍问题,并对新时代下茶叶产品创新提出了一些建议:茶产品创新需要深入挖掘产品3个层次的含义,以消费者需求为根本,以创新核心产品、形式产品及附加产品为方式,提高产品的价值.