青少年消费者强迫消费行为

摘要

The purpose of this study is to examine factors related to compulsive buying behaviors among adolescent consumers in Korea. This study is an investigation of the incidence, and public policy implications of compulsive buying in the sample of 319 high school students. Lowself-esteem consistently found to increase the likelihood of compulsive buying and adolescents' compulsive buying tendencies are influenced by peer groups, parents, mass media, and Intemet. Female students are more likely to be compulsive in buying, and the amount and status of allowance are significantly associated with compulsive buying behaviors. From a comumer policy perspective, those relationships provide important implicatiom and insights in terms of developing consumer education programs in schools and communites.%本研究的目的在于考查与韩国青少年消费者的强迫购买行为相关的因素.研究抽样调查了319名中学生强迫购买行为的发生几率和受公共政策的影响.自信心不强往往会加大强迫性购买的可能性,青少年的强迫性购买趋向受同龄人、父母、大众媒体和互联网的影响.女生在购买中更可能存在强迫性,而且零用钱的数量和状况也和强迫购买行为紧密相关.从消费者政策的角度来看,这些关系为在学校和社区中发展消费者教育计划提供了启迪和一些真知灼见.