面向读者需求的高校图书馆阅读推广策略研究

摘要

Based on the investigation of reading status and readers'requirement in universities, this paper dis⁃cusses the present situation of university library's reading promotion, and analyses the existed problems, then puts forward some strategies to innovate university library's reading promotion oriented towards readers'requirement.%在调研高校读者阅读现状与阅读需求的基础上，探讨了高校图书馆阅读推广的现状，分析了高校图书馆阅读推广存在的问题，进而提出了面向读者需求创新高校图书馆阅读推广工作策略。