体验式消费——武汉海天欢乐购商业综合体的设计策略

摘要

The building of Wuhan Haitian HuanLeGo is a commercial complex in Hanyang District. Due to the site restrictions and the radical competition of the commercial buildings nearby, this project is facing huge challenge. The architect analyses the site conditions and compares different commercial modes carefully, and puts forward the concept of experiential consumption. By employing strategies such as flowing interface, canyon atrium and open underground courtyard, etc, the architect has created unique spatial experience and shopping experience. At the same time, the author proposes that the architect should design according to study of commercial modes and local conditions.%武汉海天欢乐购是武汉市汉阳区的商业综合体项目,由于基地自身条件的限制以及周边大规模商业建筑的激烈竞争,该项目无论是商业模式还是建筑设计都面临着极大的挑战.设计团队通过对场地条件的细致分析和商业模式的反复探讨后,提出“体验式消费”的商业设计理念,并且通过流动的界面、峡谷式的中庭和开敞的地下庭院等设计策略,创造了特殊的商业空间体验和购物体验.同时,作者提出商业综合体的设计没有固定的模式,应根据不同的地段研究商业模式,并因地制宜进行建筑设计.