购物中心设计的核心概念——“极”

摘要

购物中心以其舒适的购物环境、多样化的功能和周到的服务,越来越受到大众的喜爱.打造一个成功的购物中心,除了地点、交通以外,建筑设计是一个关键的因素.该文通过对“极”这一概念的分析,以及其购物心理学的解读,揭示了购物中心设计的规律,并通过一些实例,验证了”极”在购物中心中吸引人流、带动消费、提升购物中心租金水平的作用.%Shopping center with its comfortable shopping environment, a variety of functions and thoughtful service, becomes more and morepopular. To create a successful shopping center, architectural design is a key factor in addition to location and transportation. This paper, basedon the concept of "pole" and its shopping psychological explanation, revealed the regular pattern of shopping center design. Through someexamples it verifies the effects of the "pole", including in attracting people, driving consumption and enhancing the rents level of shoppingcenter.