基于大数据的河北省文化旅游信息化现状分析

摘要

Information spreading of cultural tourism through network is an important way to promote cultural tourism products currently.The effect of network propaganda largely depends on whether the tourist information on the internet is easy to access,whether the information is accurate,or whether the relevant features are easy to use,and so on.In short,it relies on the informationization level.This paper analyzes the Hebei tourism-related information collected from the internet,and summa-rizes the current information situation of Hebei cultural tourism,then by using Chinese natural language processing and the big data mining tools such as ICTCLAS,Word2ve,etc.analyzes and summarizes the availability,interactive and other evaluation indicators of Hebei cultural tourism websites.From the view of cultural tourism,it reveals the phenomenon and rules in web-sites text,and gives the qualitative and quantitative research results.%借助网络传播文化旅游资讯是当前宣传相关文化旅游产品的重要方法。网络宣传的效果很大程度上取决于网络旅游信息的可获取性、准确性以及相关功能使用的方便程度,简言之就是信息化程度。通过分析从互联网环境中采集的河北省旅游相关信息,梳理当前河北省文化旅游信息化现状,采用中文自然语言处理及大数据挖掘工具 ICTCLAS,Word2ve 等,对当前河北省文化旅游网站的可用性、互动性等评判指标进行了归纳与分析；从文化旅游的视角发现网页文本数据中的规律及现象,给出定性及定量的研究结果。