奢侈品在线销售的信任模式探究

摘要

奢侈品最令人称道之处是其创造新市场的功能。在货源最为吃紧的奢侈品市场上,中国的电子商务网站正在尝试搭建全球供应链体系。但在线销售的奢侈品的信任度是否有所降低？零售实体店的豪华购物体验能够在因特网上成功复制吗？文章对此进行了探讨。%Luxury is most renowned for its capabilities to create new markets.In the tight supply of the most luxury market,China is trying to build e-commerce site global supply chain system.However,online sales of luxury goods is reduced trust？ Luxury retail store on the Internet shopping experience can be successfully replicated？ This paper explores about this.