低碳消费行为影响因素及干预策略分析

摘要

本文首先对低碳消费的内涵进行了探讨分析,指出低碳消费行为是绿色消费行为的重要构成；其次借鉴已有研究,分别从个体心理因素、外部情境因素以及人口统计特征三方面对低碳消费行为的影响作用展开演绎分析,比较不同类型影响因素的作用区别；最后,提出了促进低碳消费行为的干预策略,包括培养低碳消费价值观、提升低碳消费认知、提供便利低碳消费的外部条件、培养低碳消费社会规范以及提供低碳消费行为的反馈与激励.%The article explores the concept of low carbon consumption, and points out that low carbon consumption behavior is one kind of green consumption behavior. On the basis of literature review, the research is carried out from perspective of psychological factors, situational factors and demographic variables, so as to respectively analyze their influential effect on low carbon consumption behavior and further distinguish them. Finally, puts intervention measures forward to promote individual's low carbon consumption behavior.