首页> 中文期刊>中国科技论坛 >文化创意企业知识产权能力的影响因素——基于西安市园区企业问卷调查的分析

文化创意企业知识产权能力的影响因素——基于西安市园区企业问卷调查的分析

     

摘要

通过梳理国内外知识产权能力及影响因素的相关文献,从资源、能力、环境3个层面构建了文化创意企业知识产权能力影响因素的理论框架.在此基础上,选取了包括曲江文化产业园区、国家数字出版基地、西部云谷等在内的142家西安市文化创意企业,运用因子分析和多元回归分析方法开展问卷调查和实证研究.结果表明:在企业资源层面,人力资本、创新投入、高管团队知识产权素质和关系网络对知识产权能力具有显著的正向影响;在企业能力层面,组织学习能力、平台能力和体验营销能力具有显著的促进作用;在外部环境层面,市场需求、政府补助、地理文化要素禀赋具有显著的正向效应,而外部知识产权保护、产业集聚和金融发展的促进作用不显著.%By analyzing the relative literatures on IP capabilities and influencing factors in China and other parts f the world, the study constructs the theoretical framework of influencing factors of IP capabilities of cultural creative enterprise from three levels, namely re-source level, capability level and environment level.On this basis, it selects 142 cultural and creative enterprises from Qujiang Cultural Industry Park, National Digital Publishing Base, the Western Cloud Valley, etc.It uses factor analysis and multiple regression analysis method to carry out questionnaire survey and empirical research.The results show that human capital, innovation investment, TMT intellectual property quality and relationship network have the significant positive impact on IP capabilities in enterprise resource level; organizational learning capability, platform capability and experience marketing capability have remarkable positive effect on IP capabilities in the enterprise capacity level; in the aspect of external environment, market demand, government subsidies, geograph-ical and cultural endowments have significant positive effects, while the external intellectual property protection, industrial agglomera-tion and financial development have not significant positive effect.

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