食品安全网络伪舆情研究及管理

摘要

随着人们对食品安全问题的日益关注，出现了人为制造食品安全网络话题热点，甚至制造、传播食品安全伪舆情以达到某些特定目的的现象。本文针对这一新兴研究课题首先剖析了食品安全伪舆情的概念，然后通过分析制造食品安全伪舆情的原因、途径、特征提出了针对食品安全伪舆情的管理对策建议。%With the growing attention to food safety issues,a phenomenon of man-made food safety internet hotspot,even manufacturing,spreading fake public opinion in order to achieve certain purposes has appeared. According to this emerging research topic,the paper first analyzes the concept of food safety fake public opinion. Then management suggestions of food safety fake public opinion are proposed by analyzing the reasons,pathways, characteristics of food safety fake public opinion.