新疆特色农业品牌化过程中存在问题透视

摘要

Since the reform and opening up,the specialized agriculture in Xinjiang has been flourishing on the Xinjiang' s natural conditions and the nation' s and the autonomous region' s developing strategies and polices. The specialized agriculture product output in Xinjiang, its degree of branding and brand influence has been on the rise. However, with the progress, specialized agriculture brand in Xinjiang also exists the following problems: the number of brands and the brand influence are small; brand naming is not reasonable, affecting customer' s brand awareness; paying more attention to application and ignoring the protection and utilization of the brands , with little publicizing efforts, and so on. This paper analyzes and intepretes the above problems.%改革开放以来，新疆借助于独特的自然地理条件和国家政策支持，特色农业有了长足的发展，其品牌化程度和影响力也不断提升。但在新疆特色农业品牌化过程中也存在着品牌数量少、品牌命名不尽合理、品牌保护开发不足和宣传力度不强等问题，本文就上述问题进行了分析与阐述。