探究混媒时代的视觉传播方式

摘要

abstract with the rapid development of mobile Internet, media communication also increases accordingly, more and more new media forms are emerging, constitutes the now the mixed media age. In such a background, the audience's attention due to complex and varied forms of media and forced to disperse, media communication effect is declining, all kinds of ways, both disturbed the order of information transmission are also affecting the life of people. In mixed mixed media environment, therefore, how to attract the audience's attention, make better effect on media, visual system, establish a clear and orderly outdoor media, become a new important subject transmission field. This article obtains from the problems existing in the mixed media era, discussed the significance of visual communication way to explore in detail, and proposed the relevant development ideas.%随着移动互联网的快速发展，媒介传播手段也相应增加，越来越多的新媒体形式不断涌现，构成了如今这个混媒时代。在这样的时代背景下，受众的注意力因媒体形式的复杂多样而被迫分散，媒体传播效果不断下降，各种传播方式杂乱无章，既扰乱了信息传播的秩序也影响了人们的生活。因此，在纷杂的混媒环境中如何吸引受众关注、取得较好的媒体传播效果、建立清晰有序的户外媒介视觉体系，成为传播领域一个新的重要课题。本文从混媒时代存在的问题入手，详细阐述了视觉传播方式探索的意义，并提出了相关发展设想。