传统电视新闻传播在新媒体时代下的发展方向探索

摘要

随着科学信息技术的不断发展，新媒体逐渐崛起并在信息传播、媒体经营中发挥重要作用。新媒体的迅速发展吸引了广大受众的注意，并缩短了信息传播时间、扩大了信息传播范围，对传统新闻传播产生极大影响。对于传统电视新闻传播而言，在新媒体时代下，其传播方式、内容受到冲击，需要寻求新的发展方向。本文对新媒体对传统电视新闻传播的影响进行分析，探讨电视新闻传播的新途径。%With the continuous development of science and information technology, new media and the gradual rise in the dissemination of information, the media play an important role in operations. The rapid development of new media has attracted the attention of a wide audience, and the dissemination of information to shorten the time to expand the scope of dissemination of information, have a great impact on the traditional news media. For the purposes of traditional television news media in the new media age, its mode of transmission, the content is under attack, need to seek a new direction. In this paper, the impact of new media on traditional television news media were analyzed to explore new ways of TV news dissemination.