自媒体语境下公共危机传播问题及政府管理路径探析--以天津“8·12”滨海新区爆炸为例

摘要

在自媒体盛行的时代，公共危机信息暴露于“人人都是记者的时代”，公共危机信息传播的特点也悄然发生转变，政府应对危机信息的管理问题也一一显露。以天津“8·12”滨海新区爆炸为例，结合传播学相关理论，分析、归纳政府危机传播中在公信力、危机信息透明度、谣言检测、新兴媒体运用等方面存在的问题，提出自媒体环境下的政府公共危机传播管理路径。%In the we-media environment,public crisis information exposured.The characteristics of the public crisis information dissemination is also quietly changing,the government’s response to crisis information management problems are revealed one by one.In“8·12”binhai tianjin explosion as an example,and combining with the relevant theory of communication,analysis,summarized the phenomena,such as government credibility crisis,crisis information problem,rumors detection,new media use problems.Then put forward the government’s public crisis communication management strategies under the we-media environment.