大数据时代信息消费行为的演变

摘要

The main body of information consumption is the implementer of information consumption.Information consumption of the main body of the ability to pay,information literacy are?important factors affecting the consumption of information.Big data era,the information consumers can be more ways to master the information products and information services,shop around to the lowest cost to meet their own needs.Second,through artificial intelligence through large data screening recommended telepathy products and ser-vices,reduce the cost of time in the process,effectively promote consumption.In the era of large data,consumers can communicate with all kinds of online platforms and stores to meet consumer demand.The types of goods purchased are rich and varied,and the con-sumption structure is optimized.And the purchase of goods by geographical impact greatly reduced,expanding the scope of consump-tion.But also makes the consumer comparison of goods,choose more convenient.Therefore,to understand the impact of large data on information consumption,as well as the evolution of information consumption in the era of large data,so as to enhance the competi-tiveness of enterprises,provide customers with a better experience and promote the development of information consumption,have a good practice significance.%信息消费主体是信息消费的实施者,信息消费主体的支付能力、信息素质等是影响信息消费的重要因素.大数据时代下,信息消费者一是可以通过更多的途径掌握信息产品和信息服务的信息,货比三家从而以最低成本满足自己的需求;二是可以通过人工智能经过大数据筛选推荐出心仪的信息产品和服务,减少这一过程中的时间成本,有力地促进消费.在大数据时代,消费者可通过各类线上平台与店家进行沟通,满足消费者的需求.购买的商品类型变得丰富多样,消费结构得到优化.且购买的商品受地域影响大大减小,扩展了消费范围,也使得消费者对商品的对比、选择更为方便.因此,了解大数据对信息消费的影响,以及大数据时代中信息消费的演变,对于各大企业增强竞争力,提供给客户更好的体验,以及推动信息消费的发展,都有着良好的实践意义.