The Mass Gathering Data Acquisition and Analysis (MaGDAA) project involved the development of hardware and software solutions to facilitate the rapid and effective collection of autonomous and survey based data during mass gathering events. The aim of the project was the development and trial of a purpose-built Open Hardware based environment monitoring sensor prototypes using IOIO (pronounced “yoyo”) boards. Data from these sensors, and other devices, was collected using Open Source software running on Android powered mobile phones, tablets and other open hardware based platforms. Data was shared using a Wi-Fi mesh network based on an Open Source project called The Serval Project. Additional data in the form of survey based questionnaires were collected using ODK Collect, one of the applications in the Open Data Kit suite. The MaGDAA project demonstrated that it is possible for researchers (through the use of Open Source software and Open Hardware) to own, visualise, and share data without the difficulties of setting up and maintaining servers. MaGDAA proved to be an effective infrastructure independent sensor logging network that enables a broad range of data collection (demographic, predispositions, motivations, psychosocial and environmental influencers and modifiers of audience behaviour, cultural value) in the field of mass gathering research.
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