数字媒体时代我国高校平面视觉形象设计研究

摘要

数字媒体时代，互联网和数字媒介产品成为视觉传播的新兴载体，以数字媒体技术为基础的数字媒体艺术也在不断进步。固有的高校平面视觉形象设计在设计范围、设计思维、设计表达和设计形式方面与数字媒体时代的设计变革产生了一定脱节现象。同时，国内学者通常将高校平面视觉形象设计归纳在高校视觉形象设计当中，缺乏对高校视觉形象设计中某一领域的深入探讨和研究。本文针对数字媒体时代背景下高校视觉形象中的平面视觉形象设计进行深入探索，为我国高校平面视觉形象设计提供了新思路。%In the era of digital media, Internet and digital media products have become a new carrier of visual conveyance, and the digital media art that is based on the digital media technology is also developing. Inherent design of university’s visual image is out of line with the digital media era in the design scope, design thought, design expression and design transformation. At the same time, the domestic scholars usual y sum up the visual image design of the university in the visual image design, lacking in-depth study and research on visual image design to some extent. According to the digital media era, this article in-depth explore the visual image of the university in the visual image design, to provide a new idea for the design of China's col eges and universities graphic visual image design.