With the rapid development of China’s economy,people’s living standards have been gradually improved,and they begin to care more about their image.Cosmetics applications have become more widespread,and the market volume has expanded year by year.The overall size of China’s cosmetics market has jumped to second place in the world.The Internet and online community platforms are developing rapidly.On the one hand,consumers can get access to more cosmetic information which helps to deepen their understanding of cosmetics;on the other hand,wrong and useless information is also wrapped in it,which inevitably increases the difficulty of screening and distinguishing the right information for consumers.So the rumors related to cosmetics are very rampant,and various expressions make consumers confused.These rumors will have the wrong influence and guidance on consumers’choice,identification and use of cosmetics.How to crack these rumors and convey the correct cosmetic knowledge to every consumer is a problem that cosmetics practitioners need to solve.
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