Key to Success for Chinese National Cosmetic Brands in Department Store Channel

摘要

Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department store channel, it is liable to cause many national cosmetic brands to fail. Chinese national brands need to prepare in terms of both thinking and resource in order to succeed in expanding the department store channel in China.