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The Interactive Development of China''''s Retail Industry 'Going global' Strategy in the Context of the Belt Road Initiative

机译:在腰带和道路倡议背景下,中国零售业“走向全球”战略的互动发展

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摘要

Helping China’s retail industry to "go global" and get actively involved in global value chain competition is an effective way to improve the international competitiveness of China’s retail industry and an important measure to enhance the Chinese manufacturing industry’s position in international markets. The Belt and Road Initiative is China’s national strategy providing guidance for strategic decision-making for China’s retail industry in terms of overseas target market selection, market access selection and overseas investment risk management. As such, efforts should be made to maximize the interactive development of China’s retail industry through the strategies outlined in the Belt and Road Initiative.
机译:帮助中国零售业“走向全球”,积极参与全球价值链竞争是提高中国零售业国际竞争力的有效途径,以及加强中国制造业在国际市场地位的重要措施。皮带和道路倡议是中国的国家战略,为中国零售业的战略决策提供指导,在海外目标市场选择,市场准入选择和海外投资风险管理方面的战略决策。因此,应努力通过腰带和道路倡议中概述的策略来最大限度地提高中国零售业的互动发展。

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