个性化旅游者典型特征分析

摘要

On the basis of 248 online questionnaires and statistics disclosed on coucsurfing .org, the typical characteris-tics of personalized travelers featured as Couchsurfers are analyzed in this paper by applying both descriptive and compar -ative analysis method .The results can be shown as follows:as a novel traveling mode , Couchsurfing makes it highly flex-ible for members to change the roles between host and surfer; the rapid growth of Couchsurfing membership is attributed to positive word-of-mouth effect;Couchsurfers′preferences share similarities;by an evaluation mechanism focusing on“references” and “profile”, Couchsurfing provides a platform to build mutual trust and share benefits between hosts and surfers and it also provides a paradigm for strange people from all over the world to build a friendly and multi -cultural community .%基于248份网上问卷调查数据和Couchsurfing.org网站公布的数据，应用描述性分析法和比较分析法，本文阐释了“沙发客”这一个性化旅游群体的典型特征。分析结果表明“沙发客”是一种全新的旅游方式，每一位“沙发客”均有可能担任“Surfer”或“Host”的角色，“沙发客”数量的迅速增长在很大程度上依赖口碑效应的推动；“沙发客”具有许多共同的旅游偏好特征，“沙发客”群体之间主要依赖Couchsurfing.org上的“他人评价”和“个人信息资料”平台，建立起相互信任、互惠互利的友好关系，这为陌生人之间构建文化融合与和平相处的社区提供了一个良好范式。