中国文化服务贸易结构及竞争力实证研究

摘要

Based on the related data from 2000 to 2012 , the essay analyzes the scale and structure of import and export of Chinese cultural services .The results show that trade of Chinese cultural services has always deficits and the deficits increase year by year;service of advertising , market research and opinion polls are the biggest cultural export services in China , and copyright and related service are the biggest cultural import services in China ;services of advertising , market research and opinion polls have certain comparative advantages , international competitiveness of audiovisual and related services is weaker , international competitiveness of copyright and related services is the weakest .%根据2000-2012年的相关数据，本文对中国文化服务进出口规模、结构进行分析，结果发现中国文化服务贸易一直存在逆差，且逐年增大；广告、市场调研和民意调查服务是我国第一大文化出口服务，版权及相关服务是我国第一大文化进口服务；广告、市场调研和民意调查服务具有一定的比较优势，音像及相关服务的国际竞争力较弱，版权及相关服务的国际竞争力最弱。