农产品流通的资源整合：胶东半岛个案

摘要

The agricultural product circulation system construction has entered a new stage, with agricultural super docking rise and the electronic commerce application. The status and existing problems circulation system of agricultural products of the Jiaodong peninsula area was detailed analysed. Combined with the actual situation of Jiaodong Peninsula, and agricultural super docking mode of the town of Gaoling and Zhen Hua supermarkets for case study, the paper points out that agricultural super docking have been solved some problem in some extent, but the standardization, information service lag problems still exist. Finally we put forward the innovative resources integration mode of circulation, which it can suit for the local agricultural product circulation environment and through the electronic commerce solving information problem, and reduce logistics costs and improve partner satisfaction in supply chain of agricultural products.%农产品流通体系建设进入新的阶段，农超对接兴起，电子商务得到应用。对胶东半岛农产品流通现状、高陵镇和振华量贩超市的农超对接模式进行研究后认为，农超对接模式虽然在一定程度上解决了流通环节过多等问题，但信息服务滞后等问题依然存在；创新性的资源整合流通模式适合当地农产品流通环境并能够通过电子商务解决信息问题，并减少农产品供应链中所浪费的物流成本，提高供应链各成员的满意度。