主流媒体网络流行语的合理使用

摘要

The interpretation of the use of network popular language in the traditional mainstream media need to seek the semantic information of the network popular language in Saussure's vocabulary domain and syntax rules and decode the network popular language as a symbol of power and authority in the language exchange market. The use of the network popular language in the traditional mainstream media does not mean the incorporation and death of the network popular language, but the consultation on the current price of the network popular language among the different actors in the language exchange market, struggle for the market dominance in cooperation and confrontation.%解读传统主流媒体的网络流行语使用，既要在索绪尔的词汇域和句法规则中寻找网络流行语的语义信息，又要在语言交换市场中解码网络流行语作为权力和权威的符号。传统主流媒体使用网络流行语并不意味着网络流行语的收编与消亡，而是不同行动者在语言交换市场中协商网络流行语流通的价格，在既合作又对抗的斗争中争取市场支配地位。