城市户外广告规划设置方法研究--以重庆三峡广场户外广告规划为例

摘要

城市户外广告规划设置的目标是规范城市户外广告设置，美化城市景观，塑造良好的城市环境。户外广告规划设置应在遵从城市风貌整体性的前提下，按照城市不同区域的功能要求进行设置，在微观层面对城市节点进行分类设计，提出具有可操作性的设置指引。%　　The aim of urban outdoor advertisement setting is to regulate the setting, beautify urban landscape and better urban environment. Following the overall urban landscape, urban outdoor advertisement should be set in accordance with different area functions and classify and design the urban joints in the microcosmic level. A feasible setting guidance is presented.