Department of Management and Marketing School of Business and Economics Putra University UPM Serdang 43400 Seri Kembangan Selangor Darul Ehsan Malaysia;
Department of Management and Marketing School of Business and Economics Putra University UPM Serdang 43400 Seri Kembangan Selangor Darul Ehsan Malaysia;
Purchase behavior; Subjective norms; Knowledge; Purchase attitude; Perceived behavioral control; Food therapy culture; Organic food; China;