冬奥会视觉文化的传播价值研究——以都灵、温哥华、索契三届冬奥会为例

摘要

Having special visual culture, visual symbols as supports for Winter Olympic Games showed the cross culture and multiculture to the world, it plays an actove role in promoting the cultural integration and cultural communication between the nations. With the methods of literature review, comparative analysis, summary and so on, by the cultural reflect of visual image in Turin, Vancouver, Sochi Winter Olympics, search for the aesthetic value, spiritual value and inheriting value, so as to provide a reference for inheriting Olympic intangible cultural heritage.%冬奥会独具特色的视觉文化,以视觉符号为载体向世界进行跨文化和多元文化角度的展示,对促进世界文化融合与各民族间文化交流起着积极的作用.运用文献综述、比较分析、归纳总结等方法,通过对都灵、温哥华、索契三届冬奥会视觉形象的文化体现,探索冬奥会视觉文化的审美价值、精神价值与传承价值,从而对丰富奥林匹克非物质文化遗产的传承提供参考与借鉴.