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Winning the Chinese shopper with digital savvy

         

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cqvip:China is still an economic powerhouse, despite the fact that its growth is slowing. The country’s economy grew 6.2 percent in the second quarter, down from 6.4 percent the period before. It’s the slowest pace since 1992, and a dramatic decrease from a dozen years ago, when growth was 14.2 percent. However, a January research report from eMarketer projected China will overtake the U.S. as the world’s biggest retail market this year. That’s why it remains vital that brands connect with this country, especially at the digital level.

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    《中国纺织(英文版)》 |2019年第8期|46-47|共2页
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