cqvip:Growth in the fair and growth in the market:exhibitor and buyer increases at Intertextile Pavilion Shenzhen,which concluded on July 7th,reflected the strength of the Southern China fashion sector.The fair welcomed a record 971 exhibitors from 12 countries®ions(2017:721),and 17,664 trade buyers from 35 countries®ions(2017:15,608).Accommodating these extra exhibitors,the fair occupied one more hall this edition,and covered 37,500 sqm.(2017:30,000).Shenzhen is fast establishing itself as China’s fashion capital– with some 1,000 fashion brands,2,000 garment companies and 30,000 fashion designers based in the city– and this year’s strong growth confirms Intertextile Pavilion Shenzhen as the industry’s platform of choice for suppliers to connect with leading brands from this sector.35%more exhibitors took part this year,which in turn attracted 13%more trade buyers.Some of the big domestic brands sourcing at the fair this year included Bosideng,Elegant Prosper,Heilan Group,Marisfrolg,Peacebird and Purcotton,while the fair’s strong exhibitor profile and Shenzhen’s location adjacent to Hong Kong attracted global fashion labels such as Debenhams,Evisu,Giorgio Armani,Givenchy,Ralph Lauren and Triumph to source at the fair.
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