基于行为动因的视角，针对微博用户行为的影响因素问题进行了问卷调查分析。研究表明，信息获取、释放压力、展现自己、分享信息这4个因素最为突出，感知有用性、娱乐性、群体归属感都对用户行为起到了不同程度的中介作用。%With the violent development of Micro-blog, the users using Micro-blog have being increasing. User behavior has become wider and wider, and has been effected by many factors. At the present time, the domestic researchers researching the problem of Micro-blog user behavior are very small. hTere are some shortcomings of present researches. Under the new Internet environment, it seems very important for scholars to research the factors of Micro-blog user behavior and provide references for users. Based on behavior motivation angel of view, the paper gives demonstration research on the problem of the factors of Micro-blog user behavior. hTe research shows that the four factors of the access to information factors, the release of pressure, to show themselves, share information are the most prominent. In addition, the perceived usefulness, entertainment, and a sense of belonging on behavior play a different intermediary effect.
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