Chinese Perfume Market has Huge Potential to Explore

摘要

Despite the murky environment in the Chinese beauty market,the perfume and fragrance sector is still attracting much attention.In 2022,over 20 niche perfume brands took part in the 618 shopping festival for the first time and achieved excellent results,most increasing by over 60%.Some brands,such as Penhaligon’s,Byredo,and L’Artisan,known as niche perfume brands last year,have become well-known among Chinese consumers.In the meantime,consumers still keep looking for niche perfumes that can make them unique.