商业性体育赛事的概念界定及特点分析

摘要

This paper analyzes the concept and characteristics of commercial sports events through the methods of literature and logical analysis,combined with the management theory to analyze its characteristics,and put forward corresponding suggestions.%本文通过文献资料法、逻辑分析法对商业性体育赛事进行概念界定和特征梳理，结合管理学理论对其特征进行分析，并提出相应建议。