地方高校市场营销专业实践教学体系研究

摘要

地方高校市场营销专业的,实践教学存在教学形式单一、教师实践能力较低对实践教学的重要性认识不足等问题。地方高校市场营销专业实践教学体系的构造,应以培养学生应用能力为核心;建立和巩固校内外实习基地;更新教学内容与教学方法;注重培养教师的实践能力。%There are some problems in local college marketing major,such as：practice teaching form is unitary,teachers＇ capacity is not high and lack of awareness of the importance of practice teaching.The construction of local college marketing major practice teaching should take cultivate students＇ applied ability as the core,establish and consolidate practice base inside and outside school,renew teaching content and method,training teachers＇ practice capacity.