Research on the Performance Evaluation and Advancing Path of Henan Agricultural Products E-marketing

摘要

Given that the traditional marketing management of agricultural products has been unable to meet the diversified demands of market, and the network has been applied to the marketing field of agricultural products,the research on the performance evaluation and advancing path of Henan agricultural products E-marketing is more important than before. Based on current problems of Henan agricultural products E-marketing,a system of performance evaluation is established,which covers website building and maintenance and other four first-class indexes as well as profit ratio of sales and other thirteen second-class indexes,and then the system is evaluated by comprehensive evaluation method. Meanwhile,it is explored to discuss how to further advance Henan agricultural products E-marketing.