A comparative analysis of the New York Times [U.S.A.] and the Nation Media Group [Kenya] presidential opinion polls coverage 90 days prior to election day.

摘要

This study seeks to find out whether there exists a relationship between the New York Times (U.S.) and the Nation Media Group (Kenya) coverage of presidential opinion poll results 90 days prior to Election Day. One research hypothesis was identified; (H1) that there is a relationship -- of difference -- in how the two publications cover presidential opinion poll stories. The study identified 440 presidential opinion poll stories over a 90-day period prior to Election Day. It analyzed election coverage from October-December 2007 for the Nation and August-November 2008 for the Times..;The study established that the two publications had a marked difference in how they covered the presidential opinion poll stories in relation to two schematics, which are game versus governing; but a striking resemblance on how presidential contenders were portrayed.