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The role of culture and advertising industry environments in shaping advertising messages in the United Kingdom, Germany, France, and Spain: A cross-national analysis

机译：文化和广告行业环境在塑造英国，德国，法国和西班牙的广告信息中的作用：跨国分析

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作者
Lin, Man-Chi;
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作者单位

California State University Fullerton;

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授予单位 California State University Fullerton;
学科
学位 M.A.
年度 1993
页码 159 p.
总页数 159
原文格式 PDF
正文语种 eng
中图分类
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The role of culture and advertising industry environments in shaping advertising messages in the United Kingdom, Germany, France, and Spain: A cross-national analysis

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