首页> 外文学位 >How Visual Communication Strategies, Brand Familiarity, and Personal Relevance Influence Instagram Users' Responses to Brand Content.

【24h】

How Visual Communication Strategies, Brand Familiarity, and Personal Relevance Influence Instagram Users' Responses to Brand Content.

机译：视觉传达策略，品牌熟悉度和个人相关性如何影响Instagram用户对品牌内容的反应。

获取原文

获取原文并翻译 | 示例

页面导航

著录项
相似文献
相关主题

著录项

作者
Zhou, Lijie.;
展开▼
作者单位

The University of Southern Mississippi.;

展开▼
授予单位 The University of Southern Mississippi.;
学科 Mass communication.;Web studies.;Technical communication.
学位 Ph.D.
年度 2017
页码 150 p.
总页数 150
原文格式 PDF
正文语种 eng
中图分类
关键词

相似文献

外文文献
中文文献
专利

1. Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity [J] . Lee Jung Eun, Hur Songyee, Watkins Brandi Journal of Brand Management . 2018,第5期

机译：社交媒体奢侈时尚品牌的视觉通信：视觉复杂性和品牌熟悉的影响
2. Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall [J] . Andrey Mikhailitchenko, Rajshekhar (Raj) G. Javalgi, Galina Mikhailitchenko, Journal of Business Research . 2009,第10期

机译：跨文化广告交流：视觉形象，品牌熟悉度和品牌召回
3. Brand Crises: The Roles Of Brand Familiarity And Crisis Relevance In Determining The Impact On Brand Evaluations [J] . Niraj Dawar, Jing Lei Journal of Business Research . 2009,第4期

机译：品牌危机：品牌熟悉度和危机相关性在确定对品牌评估的影响中的作用
4. The Effects of Brand Prestige and Brand Familiarity with Brand Awareness on Perceived Quality and Purchase Intention For Users of NMAX Yamaha Motorcycle in East Kalimantan Indonesia [C] . Arkas Viddy, Rafiqoh, Tandi Kadang, International Conference on Materials Engineering and Management - Management Section . 2019

机译：品牌声望和品牌熟悉对品牌意识的效果对纳米山摩托车在东康马坦印度尼西亚的纽米克萨马摩托车的素质和购买意图
5. Visualizing brand personality and personal branding: Case analysis on Starbucks and Nike's brand value co-creation on Instagram [D] . Chang, Chia Yu 2014

机译：形象化品牌个性和个人品牌：星巴克案例分析和Nike在Instagram上的品牌价值共创
6. Monitoring Tobacco Brand Websites to Understand Marketing Strategies Aimed at Tobacco Product Users and Potential Users [O] . Patricia Escobedo, Tess Boley Cruz, Kai-Ya Tsai, -1

机译：监视烟草品牌网站以了解针对烟草产品用户和潜在用户的营销策略
7. Consumer Evaluation of Cause-Brand Alliance in Cause-Related Advertising: The Role of Brand Familiarity and Personal Relevance [O] . Jaejin Lee, Hyejoon Rim 2017

机译：消费者对造成造成广告的原因品牌联盟的评价：品牌熟悉和个人相关性的作用

How Visual Communication Strategies, Brand Familiarity, and Personal Relevance Influence Instagram Users' Responses to Brand Content.

著录项

相似文献

相关主题

期刊订阅