The Innovation Imperative: Not Without Design.

摘要

Today, the business-led conversation about integrating and leveraging "design thinking" is growing in popularity and influence. More and more examples of successful design-centric companies are being publicized, and senior leadership teams are increasingly being challenged to build design-driven organizations. This is a complex challenge; one that impacts every area of an organization including the structure, talent strategies, core skills and competencies, and measurement infrastructures. This thesis examines the questions: What is innovation, and why is it an imperative? What is design, how does it work, and why does it matter, and how does design intersect with innovation? What is a design-driven organization, and how do you create one? I develop The Sempathy Continuum Model as a model for assessing an organization's design capabilities, and consider whether today's design and MBA graduate programs meet the emerging demand for a new style of graduate.