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Consumers in an online brand community: Uses and gratifications, social capital, and brand loyalty.

机译：在线品牌社区中的消费者：使用和满足感，社会资本和品牌忠诚度。

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作者
Son, Jihyeong.;
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作者单位

Iowa State University.;

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授予单位 Iowa State University.;
学科 Marketing.
学位 Ph.D.
年度 2015
页码 194 p.
总页数 194
原文格式 PDF
正文语种 eng
中图分类
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1. OPPOSITIONAL BRAND LOYALTY IN ONLINE BRAND COMMUNITIES: PERSPECTIVES ON SOCIAL IDENTITY THEORY AND CONSUMER-BRAND RELATIONSHIP [J] . Kuo Ying-Feng, Hou Jian-Ren Journal of electronic commerce research . 2017,第3期

机译：在线品牌社区中的对立品牌忠诚度：对社会认同理论和消费者与品牌关系的看法
2. The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online BrandCommunity in Online Social-Networking Web Sites [J] . Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim M.A Cyberpsychology, behavior and social networking . 2011,第1a2期

机译：在线品牌社区类型对消费者社区参与行为的影响：在线社交网络网站中由消费者创建与由营销人员创建的在线品牌社区
3. CONSUMER ENGAGEMENT IN ONLINE BRAND COMMUNITIES: COMMUNITY VALUES, BRAND SYMBOLISM AND SOCIAL STRATEGIES [J] . Haili Pan Interdisciplinary journal of information, knowledge, and management . 2020,第1期

机译：消费者参与在线品牌社区：社区价值观，品牌象征主义和社会策略
4. Unlocking the Marketing Potential of Social Capital: A Study to Identify the Dimensions of Social Capital Considered Represented within Online Brand Communities [C] . Li Stacey, Clark Lillian, Wheeler Colin 2013 IEEE 10th International Conference on e-Business Engineering . 2013

机译：释放社会资本的营销潜力：确定在线品牌社区中代表的社会资本维度的研究
5. Striking it niche. Extending the newspaper brand by capitalizing in new media niche markets: A baseline study of daily newspaper niche Web sites and suggested model for achieving consumer brand loyalty. [D] . Wood, Jennifer D. 2004

机译：利基化。通过利用新的媒体利基市场来扩展报纸品牌：每日报纸利基网站的基线研究以及用于实现消费者品牌忠诚度的建议模型。
6. Examining the Relationship of Online Social Networking Sites’ Activities Customers’ Brand Choice and Brand Perception in Health-Related Businesses [O] . Mehrab Nazir, Jian Tian, Iftikhar Hussain, 2020

机译：检查在线社交网站活动客户品牌选择的关系与健康有关的业务的品牌认知
7. Consumers in an Online Brand Community: Uses and Gratifications, Social Capital, and Brand Loyalty [O] . Son, Jihyeong, Damhorst, Mary Lynn 2016

机译：在线品牌社区中的消费者：使用和满足感，社会资本和品牌忠诚度

Consumers in an online brand community: Uses and gratifications, social capital, and brand loyalty.

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