The 'Oakland Tribune' under Robert C. Maynard and the Alameda Newspaper Group: A case study.

摘要

This was a case study of the Oakland Tribune, a metropolitan daily in the East Bay stretch of the San Francisco Bay Area region, beginning with the ownership of Robert C. Maynard, from 1983-1992, and from 1992 through 1994, under the Alameda Newspaper Group (ANG).;Staff interviews revealed that each owner had a distinct vision for the newspaper. Each owner's vision was discussed within a larger economic, geographic, and technological context. The local economic and geographic conditions led one ownership to redefine the newspaper's audiences and the other to integrate the newspaper's editorial and production arrangement in order to secure economic viability.;A content analysis revealed both owners created similar news products in terms of news type and geographic focuses. Similarities were attributed to the fact that both owners operated under comparable geographic and competitive circumstances. It was found that racial and gender diversity among news staff declined in times of economic uncertainty.