A model for a master's degree program in sport management in Taiwan, Republic of China.

摘要

The purpose of this study was to develop a curriculum model for a master's degree program in sport management in Taiwan, Republic of China. The results of the study were as follows:; 1. In the United States, 160 of the 172 institutions offered 250 sport management programs, 122 (48.8%) offered bachelor's degree level, 107 (42.8%) offered an emphasis at the master's level and 21 (8.4%) had a doctoral program. The curriculum in sport management has changed dramatically over the past 30 years and the sport management curriculum varied markedly from one institution to another.; 2. Most sport management personnel in Taiwan were male, in their mid-40s, and held their present position for seven years. They had at least a bachelor's degree in physical education and a monthly income between {dollar}2,400 and {dollar}2,800 USD.; 3. The competency areas needed for Taiwanese collegiate athletic directors, sport administrators and sport managers as determined in this study were as follows: (1) marketing and business management; (2) health and fitness management; (3) leadership; (4) human resource and organization management; (5) administration of physical education and athletics; (6) computer and foreign languages; (7) administrative skill; (8) sports and communication; (9) planning and facilities management; (10) time management; (11) fiscal management; and (12) conducting research.; 4. The course content areas needed by Taiwanese collegiate athletic directors, sport administrators and sport managers as determined in this study were: (1) sport and business management; (2) administration of physical education and athletics; (3) sport information; (4) recreation (leisure) and sales management; (5) sport law, philosophy and ethics; (6) sport facilities management; (7) sociology of sports and curriculum development; (8) marketing and promotion; (9) computer application; (10) volunteer management; (11) field experience and human resource management; (12) sport finance; and (13) liability for managers.; 5. The null hypothesis that no statisticaly significant difference existed in the mean scores between the athletic directors, sport administrators and commercial sport managers was retained for 36 competencies and rejected for 22 competencies.; 6. The null hypothesis that no statistically significant differences existed in the mean scores between the athletic directors, sport administrators and commercial sport managers was retained in 31 curriculum items and rejected in the other 41 curriculum.{dollar}sp*{dollar} (Abstract shortened by UMI.) ftn{dollar}sp*{dollar}Originally published in DAI Vol. 58, No. 9. Reprinted here with corrected author name.