Perceptions orbiting the Space Coast tourism industry.

摘要

This dissertation examines differing perceptions of the tourism industry as seen through the eyes of tourism community residents in Brevard County, Florida. Surveys, interviews, and ethnographic fieldwork yielded data and information that suggest that significant increases in tourist numbers to the county are not desired by the majority of the community or service sector business owner/managers. However, tourism officials continue in their efforts to promote the county to create a large increase in visitor numbers. This dissertation examines why these differences in perspective occur, and offers potential remedies so that the tourism industry may better benefit all of Brevard's residents.