This research is aimed at devising a procedure that includes the understanding and appraising of the advantages, disadvantages, opportunities and risks associated with investing in the construction equipment industry in Mexico in relation to economic variations. It is expected that the results of this research could be used by U.S. companies interested in the export-import business as a guideline for decision-making when considering accessing this particular market.;This work uses statistical and forecasting models that show the relationship between economic variables and the construction equipment industry, and establishes different economic conditions under which these models may give alternative results, offering a wider scope to make proper decisions.;Jenkings' model about the role of forecasting as part of the overall management activity, in combination with Hoggs' model for sensitivity approach to forecasting are used as a guide to structure the methodology employed in this research. Cavusgil's market opportunity index is also used to define some variables that are analyzed in addition to the specific variables for the construction equipment industry that are presented in this research.;Finally using those variables, the analysis of the possible conditions of the construction equipment industry in Mexico within the context of some economic scenarios in the future of the Mexican economy, are presented.
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