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The rhetoric of cyber -politics: Seeking the public in presidential candidate websites 2004.

机译：网络政治的言论：在2004年总统候选人网站上寻求公众。

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This study critically engages the discourse of presidential candidate websites during the 2004 presidential primary. Generally, research has identified and evaluated candidate websites from the 1996 and 2000 presidential election cycles as one component of a larger campaign strategy. Thus, current work overlooks the significance of websites as public texts that are engaged in the practice and construction of public discourse. In this project, I argue that candidate websites are better theorized as a genre of public discourse that contributes to understandings of the appropriate place for publics during election time. Based on an archive of online campaign materials from the early period of the 2004 presidential primary season, I conduct a descriptive analysis of the themes, forms of content, technical features, iconography, and modes of address in operation on candidate websites. I find that the interplay of these elements within the genre produces a rhetoric of cyber-politics that hails individuals into an active place in the political sphere through the following propositions: that cyberspace is site of political action, that political support for a candidate is a form of political participation, that politics is an everyday activity, individual participation is political spectacle, and political activity constitutes membership in a community. I conclude that this logic of cyber-politics fails to support the notion that the Internet can revitalize liberal democracy because it blurs the boundaries between individuals in their public and private capacities, and collapses the public into politics.

机译：这项研究严格地涉及了2004年总统初选中的总统候选人网站的论述。通常，研究已经确定并评估了1996年和2000年总统大选周期的候选网站，将其作为更大竞选策略的一个组成部分。因此，当前的工作忽视了网站作为从事公共话语实践和建构的公共文本的重要性。在这个项目中，我认为候选人网站应被更好地理论化为一种公众话语，有助于在选举期间了解公众的适当位置。根据2004总统初选初期的在线竞选材料档案，我对主题，内容形式，技术功能，图像以及在候选网站上的操作方式进行了描述性分析。我发现，这些元素在这一类型中的相互作用产生了一种网络政治言论，它通过以下主张将个人吸引到政治领域的活跃位置：网络空间是政治行动的场所，对候选人的政治支持是政治参与的形式，政治是日常活动，个人参与是政治景象，政治活动构成社区成员。我得出的结论是，网络政治的这种逻辑无法支持互联网可以振兴自由民主的观念，因为它模糊了个人以公共和私人身份之间的界限，并使公众陷入政治。

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作者
Wiese, Danielle R.;
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The University of Iowa.;

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授予单位 The University of Iowa.;
学科 Speech Communication.;Political Science General.;Mass Communications.
学位 Ph.D.
年度 2004
页码 198 p.
总页数 198
原文格式 PDF
正文语种 eng
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The rhetoric of cyber -politics: Seeking the public in presidential candidate websites 2004.

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